BMW & Porsche | Auto China 2026

Creative Technology played a key role in bringing two of the automotive industry’s most recognizable brands to life at Auto China 2026, delivering full technical production for both the BMW Group and Porsche exhibition stands at the world’s largest automotive exhibition.

Held in Beijing, Auto China 2026 welcomed more than 100,000 visitors each day across an exhibition spanning approximately 380,000 square meters. As global manufacturers unveiled the latest generation of vehicles and mobility technologies, every exhibit needed to deliver an experience that matched the innovation on display.

For Creative Technology, the projects represented milestones in long-standing partnerships. Auto China 2026 marked the fourth consecutive BMW Group project delivered by CT and the fifth consecutive year supporting Porsche, demonstrating the confidence both brands continue to place in CT’s technical expertise.

The BMW project showcased the strength of Creative Technology’s international network.

CT Germany led the pre-production process, coordinating closely with BMW’s headquarters throughout the planning stages while maintaining on-site project management during the exhibition. CT China provided the local delivery, engineering, logistics, installation and operational support required to execute the project at scale. Additional specialist media server operators from Faber Creative Services completed the international team, creating a seamless collaboration across multiple countries and business units.

This combination of global planning and local execution ensured every technical element was delivered efficiently while meeting the demanding production standards.

BMW Group introduced 16 new vehicles across the BMW brands, including several global and regional premieres. Supporting these launches required a visual environment capable of presenting content with exceptional scale, clarity and reliability throughout the ten-day exhibition.

Creative Technology supplied and integrated more than 350 square meters of LED display, anchored by an impressive 59-metre-wide by 6-metre-high feature screen that formed the visual centerpiece of the stand. Three additional LED displays extended the experience throughout the exhibit, supporting presentations, product launches and branded content across multiple visitor touchpoints. The installation utilized Absen SA2.6 and SA2.6-C LED technology with Brompton Tessera processing to deliver consistent image quality across every display surface.

Behind the scenes, CT engineered and managed the complete video infrastructure, including display integration, signal distribution, content playback and system management, ensuring dependable operation from opening day through the conclusion of the exhibition.

Creative Technology also delivered full technical production for the Porsche stand which featured some creative elements and a nod to the brand’s auto racing roots.

CT China provided complete production services including audio, video, lighting, rigging and press infrastructure for Porsche, including a unique game controller visual display. Additional visual displays and a full complement of lighting and audio support brought the booth to life, delivering a strong brand message and highlighting the new models along with their historic legacy vehicles.

Delivering multiple premium automotive brands simultaneously required careful planning, coordinated logistics and close collaboration between international production teams and local technical crews.

Throughout the exhibition, thousands of visitors experienced vehicle launches, media presentations and interactive brand content supported by systems engineered to perform continuously throughout the day.

Large international exhibitions demand far more than impressive technology. They require experienced people, meticulous planning and dependable execution.

By combining the resources across the CT Group, Creative Technology delivered integrated technical solutions that enabled BMW and Porsche to present their newest innovations with confidence on one of the world’s biggest automotive stages.

Auto China 2026 reinforces Creative Technology’s position as a trusted global production partner for leading automotive manufacturers, delivering complex exhibition environments where engineering excellence, collaboration and flawless execution come together to create memorable brand experiences.