CT wins Best Event Video Solution Award

CT were delighted to support the introduction and delivery of a multitude of technical innovations which brought a new and exciting dynamic to the IAAF World Athletics Championships in Doha.

Florian Weber, IAAF Event Presentation Manager, was responsible for the ground-breaking athletics presentation concept and challenged CT to deliver; a projected track-athlete introduction which covered the entire running track, entertainment lighting, LED athlete entrances for both track and field positions, and an LED medal ceremony podium on top of the usual Event Presentation control and stadium relay screens.

Irum Ashraf, CT’s Middle East General Manager adds, “Our local office fully supported the wider Creative Technology team with both human and technical resources. Having been part of several Athletic meetings held in Doha, CT’s local office played a pivotal role in providing knowledge of the local market, which helped with our successful delivery. It’s a very exciting time for Sport in Qatar right now and having a base here puts us in a prime position to be involved in such great events in the future.”

Steve Purkess, Head of Sport at Creative Technology, “Working towards the IAAF World Athletics Championships in Doha has been an amazing journey, delivering presentation techniques at a scale more commonly seen in opening ceremonies into live athletics gave us a unique challenge. It has been a privilege for CT to play a part in delivering this game changing approach to event presentation.”

We would like to congratulate all shortlisted nominees and award winners and extend a big thank you to our client IAAF World Athletics for trusting in our ability to create extraordinary event experiences. Well done to all involved!