With the weight of an industry leading name behind it, the summit needed smooth integration of cutting-edge technology to deliver an immersive, engaging experience. Google Cloud needed the right environment to showcase their enterprise technology, host keynote sessions, and spark conversation about the future of digital transformation.
We set up a full audio system using d&b loudspeaker Audio technology, which was meticulously designed to ensure crystal-clear audio quality for all keynote speakers, breakout sessions, and on-the-ground interactions, creating an accessible environment where all voices were heard with precision.
For the visual elements, the LED setup was integral to creating the summit’s immersive atmosphere. We provided Roe GP2.6 LED panels in the Great Gallery for larger-than-life presentations, while the breakout spaces were equipped with our Roe Ruby 2.3 LED wall. This combination guaranteed visual consistency, high resolution, vibrant and engaging content displays throughout the event.
Maximizing the large width of the Great and Little Gallery at Tobacco Dock with LED Display gives the flexibility to wow the whole audience with engaging content with the additional benefit of a more sustainable approach, with large screen surfaces minimizing the use of traditional staging materials.
Lighting design was another critical element in enhancing the event’s mood and setting the tone. Creative Technologies recent investment in a larger fleet of lighting equipment has had a particularly profound influence on events at Tobacco Dock. With so many interesting features throughout the venue to highlight, dynamic lighting states and the use of colours across the beams, we have been able to introduce the unique architecture in to the theme of the events.
The lighting setup consisted of a combination of fixtures, including Elation, Robe, Martin, and Coemar lighting. Each lighting fixture was chosen for its flexibility and capability to enhance different moods, transitioning from high-energy keynotes to more intimate breakout sessions in the character rich venue
Our seamless integration of state-of-the-art audio, visual, and lighting technologies allowed the summit to leave a lasting impact on the community of tech leaders, innovators, and forward-thinkers attending.
Make your event stand out! Tobacco Dock attracts the world’s leading brands and their agencies to host everything from meetings for a dozen attendees to global conferences for thousands.
Clients choose Tobacco Dock because its architecture is a catalyst for creativity. Whether a software user conference, a global product launch, a fashion show or an immersive consumer festival, brands and their agencies love the contrast between our flexible heritage building and cutting-edge experiential design and content. Combine this with an award-winning team, entirely focused on the success of your event, and you have an unbeatable combination.
For more information head to https://www.tobaccodocklondon.com/
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