Having worked with the competition for over 20 years, Creative Technology will be on site with mobile LED screens, digital scoreboards, broadcast equipment, audio systems and technical event solutions to give the long-awaited audience the best possible golf experience.
The competition is well-known for its mixed starting field of both ladies and men and this year 78 men and 78 women are all competing for the same prize. The game will be televised in 160 countries worldwide.
Legendary hosts Annika Sörenstam and Henrik Stensson will also guide the digital audience during the competition days at a live-streamed webinar via CT’s streaming platform tecViz. Viewers will then be able follow discussions and conversations from a commentator studio.
– The partnership with Creative Technology means a lot to us and we look forward to being able to arrange the competition on a larger scale this year than last. Together we can deliver a first-class experience to all visitors and TV viewers around the world. Being able to rely on a world-leading partner like CT when we arrange this event feels very good and reassuring. We know that world-class quality and experiences will delivered. With innovative digital solutions, CT helps us on the journey to one of the most sustainable events on the DP World Tour and LET, says Henrik Hilford Brander, COO We Do Sports.
This year, extra focus is placed on climate and sustainability and Creative Technology is proud to be able to contribute with innovative digital solutions that help decrease the use of natural resources as well as travel and transport.
– It is exciting to see how the focus on sustainability is taking increasingly large steps into the event world. This is clearly seen in this competition and we contribute with our innovative solutions for digital events to solve the task as climate-smart as possible. Following the pandemic we clearly see a trend in many events where organizers and corporate clients have discovered that it is possible to create events in a smarter way and with a clear focus on sustainability, says Patrik Dejve, Managing Director at Creative Technology.
