Through this collaboration, Gatorade Center’s event production, audiovisual solutions and overall audience experience will be renewed in stages. The development work focuses on enhancing immersion, improving technical execution and introducing new content and display concepts for hockey games, concerts and other live events.
– Gatorade Center deserves events that look and feel even more impressive, both on the hockey side and in live entertainment. Creative Technology’s broad, international expertise supports this goal exceptionally well, says Maarit Hurme, CEO of Turku Live.
Creative Technology is a globally leading provider of event technology services. The company has delivered numerous sports, entertainment and corporate productions in Finland and internationally. Creative Technology Finland is responsible for many major events in the Turku region, including the Declaration of Christmas Peace, Ruisrock and Naantali Music Festival, and serves as the technical partner for Logomo.
– TPS is a respected and influential organisation in Finnish sports, and it is an honour for us to help develop their events and audience experience. Our partnership is built on a shared ambition to innovate and create impactful experiences through modern solutions, says Jarno Uusitalo, Managing Director of Creative Technology Finland.
The collaboration begins immediately, with the first upgrades visible already during the upcoming Liiga season.
