Creative Technology has been the event’s technical provider for several years, while ME Studio once again served as the project’s producer. This seamless collaboration resulted in a successful and impressive event that drew high praise from the audience for its stunning visual impact.
This year marked the 34th Atea Focus event. In 1990, it featured computers and network connections, while this year’s theme, Human x.0, illustrated the rapid pace of technological evolution and its pervasive impact: “In the beginning, there was a data center, computer networks, and Jussi – now there’s the cloud, cybersecurity, and AI.”
Atea Focus saw an impressive array of technical equipment, with CT responsible for the event’s technical planning and production. Audio, lighting, and video technology, as well as rigging, were delivered across all four stages and additional event areas. CT also recorded and streamed presentations from all stages. Visual45 collaborated with ME Studio’s design team, contributing to the event’s visual design and concept creation.
The focal point of the partner area was an eye-catching Pepperscrim projection screen, creating a 3D hologram effect. Designing this projection required precise technical planning due to the screen’s transparency. Once again, close collaboration and shared dedication led to a successful outcome.
ME Studio’s Head of Event Production and Project Manager for Atea Focus, Tuomo Takala, described this year’s event:
“Atea Focus has grown more diverse, larger, and more spectacular over the years, and this year was no exception. The standard was raised after this year’s Evento Awards win, putting the role of the technical partner in creating a successful event in the spotlight once again.
Under Project Manager Jetti Loimula’s leadership, Creative Technology embraced the challenge brilliantly, offering top-notch technical solutions. An event of this size and complexity requires immense coordination, so it’s invaluable to have a technical partner you can rely on to proactively address any issues and propose alternative solutions without compromising quality.”
Thank you to ME Studio, Atea, and all CT’s professionals who worked on this project!
