Atea Focus 2023

The largest IT event in the Nordic countries, Atea Focus, transformed Helsinki Messukeskus Hall 5 into a magical digital village, where over 2000 participants came together to build a more hopeful and responsible future.

Our client, ME Studio, produced the visually impressive event consisting of various spaces, including the main hall, parallel rooms as well as partner and lounge areas.

Creative Technology‘s visual design unit, Visual45, was involved in creating the visual concept in collaboration with the client from the very beginning of the planning process. ME Studio’s idea was already visually fruitful, so it was great to be part of the project to bring the ideas to life. Creative Technology made the plans possible with high-quality event technology equipment and industry experts.


Large visual projection surfaces with 12 projectors

The event was visually stunning and featured several large projection surfaces. The main stage’s primary projection area was 15 m x 5 m in size, and in addition, approximately 20 m x 8 m sized projections were created on both sides of the hall to support the event’s theme. The parallel rooms’ projections were done using two projectors; one projected background animations on a white backdrop, enhancing the visual look of the event, and the other projected the actual presentation materials.

For the demo area, we implemented a widescreen projection measuring about 20 m x 8 m to complement the event’s visual design. Above Atea’s own booth, we installed a 10 m x 4 m LED wall using ROE Black Quartz BQ6 LED panels. The end result was a harmonious setup where the nature-themed projected walls beautifully tied the event’s theme together.

The collaboration with the client was smooth and close from start to finish, and a successful outcome was achieved by combining strong event expertise, visual design knowledge, and the opportunities brought by event technology. CT has worked with Atea Focus for several years, and it’s great to see how the event grows and evolves over time.

“The successful execution of an event of this size and caliber doesn’t happen on its own; the role of a reliable and skilled partner is vital. Jetti Loimula, who served as the project manager for CT, provided me with peace of mind and the opportunity to focus on other event production matters. I never had any doubts about the technical implementation’s success throughout the project. Jetti also had a strong ability to anticipate potential challenges and proactively suggest ready-made solutions for them. It’s worth mentioning Jetti’s ability to understand my cryptic one-word briefs or comments during the busiest moments.”

– Tuomo Takala, Head of Event Production, ME Studio


CT was responsible for the event’s:

  • Lighting technology and design
  • Sound technology
  • Video technology
  • Program stage camera technology and streaming
  • Rigging design and trusses
  • Lighting, sound, video, and camera operations (including stage management for the main stage)
  • Technical planning and production

Visual45 (CT’s visual design unit) was responsible for:

  • The event’s visual design and concept development in collaboration with ME Studio’s design and production team
  • Projection design
  • Some video and graphic materials, including the impressive opener video
  • The teaser video used in event marketing


Photos: Atte Mäläskä, Niki Soukkio

Atea Focus 2023 After movie
Atea Focus 2023 After movie
Speak to us

Get in touch with one of our experts who will be happy to talk through your technology requirements with you.