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National Ploughing Championships

Technology behaves differently in a field.

At the National Ploughing Championships, screens lose clarity in daylight, audio disappears into open space, and content has seconds to land as people pass. When it’s handled properly, a stand becomes visible from a distance and starts working before someone even reaches it.

Getting there is rarely about last‑minute fixes. It comes down to making the right decisions early and treating the stand as a complete system rather than a collection of individual elements.

That means choosing screens that perform in full daylight, not just on paper. Positioning them around how people actually approach the stand. Making sure audio carries far enough to be useful, without becoming noise. And building everything to run consistently from morning through close, without constant adjustment.

PLOUGHING 26

Getting People To Stop

You don’t get much time, and in most cases, you only get one chance.

A strong visual helps people notice a stand, but on its own, it rarely holds attention. There needs to be something that gives people a reason to pause and step in.

The interactions that work best are straightforward and immediate: a touchscreen game, a simple competition, or a product‑led experience that doesn’t need explanation.

We design and deploy these so they’re easy to engage with in a busy environment, actually get used, and contribute meaningful data where it supports the wider campaign.

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How We Fit In

We usually work alongside an agency or stand designer responsible for the overall concept and layout. Our role is to make sure the technical side of that idea works properly once it’s built on site.

Sometimes that’s straightforward. Sometimes it means adjusting parts of the plan so they perform reliably in real conditions, refining screen choices, rethinking placement, or simplifying an interaction so it actually gets used.

We supply the equipment, install it, and support it throughout the event, taking responsibility for how everything performs once the stand goes live.

    Submit an Enquiry for NPC 2026



    FAQ’s | Frequently Asked Questions

    Do you only supply screens, or do you support the full technical setup of an exhibition stand?

    We provide complete technical production for exhibition stands, not just screen hire. This includes commercial displays, LED screens, professional audio systems, video playback, interactive technology and full on-site engineering support.

    Everything is specified and delivered as one integrated system so your stand runs reliably throughout the duration of The National Ploughing Championships.

     

     

    Can you work alongside our agency or stand designer?

    We regularly collaborate with agencies, stand designers and brand teams delivering exhibition stands at the National Ploughing Championships and other large Irish events.

    They lead the creative concept, and we ensure the AV, interactive technology and technical systems are delivered correctly on site. Our role is to make the ideas work in the real conditions of a live field environment.

     

     

    Do you provide interactive content for exhibition stands?

    Yes. We design and deploy bespoke interactive games for exhibition stands using touchscreens and professional display systems. These can include competitions, product selectors or knowledge-based games, with options for lead generation, data capture and live leaderboards.

    They are designed to attract attention, increase dwell time and give your team a clear, structured reason to start conversations with visitors.

     

     

    Can you help with the design of screen content and stand graphics?

    Our in-house Creative Studio creates motion graphics and video content for exhibition screens and LED displays, designed specifically for large-format viewing.

    We also develop artwork for large-format stand graphics and supply final designs to trusted print partners for production. This ensures a consistent visual experience across screens and printed surfaces on your exhibition stand.

     

     

    Is your equipment suitable for outdoor exhibitions like the Ploughing Championships?

    The National Ploughing Championships is a demanding outdoor environment. We specify high-brightness, weatherproof displays for daylight visibility and use professional-grade audio and video systems suitable for field conditions.

    Equipment choice, system design and cable management are all based on experience of delivering technical production for stands on this site.

     

     

    What happens if there is a technical issue during the event?

    Our engineers are on site during build, live show days and breakdown, providing direct on-site technical support for exhibition stands. We also work from a large international inventory, allowing for hardware redundancy where required. In an environment like the Ploughing, that on-the-ground presence is critical for keeping stand AV systems running smoothly.

     

     

    When should we start planning technical production for our exhibition stand?

    As early as possible. Technical planning affects screen sizes, power requirements, rigging, content formats and interactive elements. Early involvement allows us to design the right AV and interactive system for your exhibition stand, align with your agency or designer, and avoid last-minute compromises.

     

     

    Do you only work on large exhibition stands?

    We support a wide range of stand sizes at the National Ploughing Championships, from straightforward screen and audio packages to more complex interactive and multi-screen environments. The focus is always on delivering the right level of technical production support for your objectives, audience and stand footprint.