All Ireland Marketing Awards 2026

For the 2026 awards ceremony, Verve led the event for Marketing Institute Ireland with a clear sense of what the night needed to be. It had to recognise the work, celebrate the people behind it and give MII’s members an evening that felt worthy of the milestone.

Creative Technology returned as technical production partner, continuing a relationship built over a number of years supporting the ceremony alongside Verve. That history matters. It means understanding the rhythm of the night, the pressure points in the room and how to support the experience without overproducing it.

A Room That Notices the Details

The stage design needed presence, but it also needed a level of restraint. Awards nights, particularly in such a creative space, can quickly become visually crowded when every element tries to compete for attention.

The room was built around a large-format LED setup, with a central screen framed by two side LED screens to widen the visual experience across the venue. Projection screens carried content further into the room, making sure guests stayed connected to nominee films, live camera moments and winner announcements wherever they were seated.

What worked was the balance. The setup gave the ceremony scale without overpowering the room, meaning winner moments had space, presenter content was clear, and the audience remained connected to the stage throughout the evening.

Giving Winning Moments Space

Awards nights rely heavily on rhythm. The audience feels every delay, every awkward transition and even the slightest drop in momentum.

Live camera production played a major role in keeping the evening moving. Presenter interaction, audience reactions and winner moments were captured in real time and fed into the LED and projection environment around the room. This allowed the energy of the ceremony to travel across the venue, rather than staying fixed at the stage.

Behind the scenes, production, stage management, camera operators and audio teams were connected through Riedel Bolero comms. That coordination allowed the show to move cleanly between categories, speeches and live moments without losing pace.

Audio Designed for the Room & Audience

Awards ceremonies constantly shift between different types of moments. One minute the room needs the lift of walk-on music and category stings. The next, it needs the warmth of an acceptance speech landing naturally across a room full of people.

The NEXO PA system was designed around the venue layout to provide balanced coverage throughout the space, allowing speeches, playback and live moments to feel consistent from every table. Sennheiser microphones gave presenters and winners reliable, natural speech reinforcement, helping people feel comfortable on stage without becoming too aware of the technology around them.

Music cues and playback were carefully balanced to maintain energy without overpowering audience reaction or conversation. The aim was never simply volume. It was about creating a room that felt lively and celebratory while still allowing moments of speech to land properly.

Good audio often goes unnoticed when it is working well. On a night like this, that is exactly the point.

Care in the Detail

What stood out throughout the project was the way Verve approached the event. Nothing felt rushed or treated as routine. There was clear intent behind how the room should feel, how the ceremony should move and how guests should experience the evening from beginning to end.

Marketing Institute Ireland brought the same focus to its members, finalists and winners, ensuring the celebration reflected the standard of the industry it represents.

For Creative Technology, the role was to support that ambition with technical production that felt controlled, confident and unobtrusive. Screens, cameras, audio and communications all worked together to create an awards ceremony that gave the work, the winners and the room the attention they deserved.