SHEE X RedBull 360

For one night only, The Complex in Dublin became a playground for immersive sound. Irish producer and DJ SHEE teamed up with Red Bull to deliver Red Bull 360, a first-of-its-kind, 360° audio experience designed to reshape how audiences connect with live music.

The concept was ambitious: take SHEE’s own catalogue of house tracks and completely reimagine them for spatial sound. The result would place the audience not in front of the music, but inside it, surrounded by shifting layers of synths, percussion and vocals that moved fluidly through space.

To bring the idea to life, SHEE collaborated with John Gale, our Head of Audio at Creative Technology. A seasoned live sound engineer, John has spent years at the forefront of immersive performance, most notably as Björk’s front-of-house engineer on her Cornucopia tour, which first introduced him to d&b Soundscape. His expertise in spatial mixing made him the ideal partner to help translate SHEE’s creative vision into a live, fully enveloping experience.

“If you’ve ever sat in a cinema with surround sound or Dolby Atmos, you’ll have a rough idea,” John explained. “But with Soundscape, we can take every sound — vocals, synths, hi-hats, a single clap — and move it anywhere in the room. Above you, behind you, beside you. It’s total freedom, and it completely changes how an audience feels the music.” – John Gale, speaking with Redbull

Photography: © Szymon Lazewski Client: Nineyards for Red Bull Ireland

#
john-gale-red-bull-360
red-bull-360-shee-john-gale
DSC04826
RJ5A1835
DSC04821
DSC04835
20251023_105334

Working side-by-side in the studio for weeks, SHEE and John deconstructed and rebuilt each track, deciding how to layer sounds and where to position them across the 360° field.

Using Atlas Control for Spatial Audio, they mapped and moved each sonic element in real time, creating a sense of motion and intimacy that traditional stereo setups simply can’t replicate.

“John is brilliant” “We got on so well and shared the same vision for what this could be. Every idea I had, he found a way to make it happen. It’s been an amazing collaboration.” – SHEE speaking with Redbull

For the live show, a custom d&b audiotechnik system was built specifically for spatial performance within the Complex. The setup featured multiple Y Arrays, Y10P surrounds, T10 lip-fills, and SL ground subs, powered by dual DS100 engines running in redundant mode and mixed through a DiGiCo SD9 with timecoded playback.

Behind the creative and technical execution was a partnership between all parties involved, from Red Bull Ireland and Nineyards, who drove the concept and production, to the Creative Technology team led by John Gale, who brought the immersive sound design to life on the night.

The result was a one-off performance that blurred the line between live set and installation, an event where sound became physical, tracks unfolded in three dimensions, and the crowd could literally step inside the music.

Photography: © Szymon Lazewski

Client: Nineyards for RedBull Ireland

Get in Touch.

Get in touch today to discover how our team can bring your next project to life.

Contact