CTME & NEP at CABSAT 2025

NEP Group, a global provider of media services for live sports and entertainment, partnered with Creative Technology, a subsidiary of NEP, to present their integrated solutions at CABSAT 2025, the region’s leading broadcast technology exhibition held May 13-15 at Dubai World Trade Centre.

 The collaboration brought NEP’s worldwide broadcast expertise together with Creative Technology, targeting growth opportunities across the Middle East, Africa, and South Asia markets. Creative Technology Middle East has maintained operations in Saudi Arabia, the UAE, and Qatar since 2007, operating from 46,285 square feet of office space and 95,000 square feet of warehouse facilities.

Andre Meterian, Managing Director of Panasonic for Europe, Russia/CIS, EMEA meets with Andy Reardon, Managing Director of Creative Technology Middle East.

“CABSAT 2025 was the perfect platform to highlight the synergy between NEP’s global broadcast expertise and CT’s world-class live event capabilities. Together, we’re showing what the future of media and entertainment can truly look like,” said Andy Reardon, CTME’s Managing Director and President of Live Events.”

Gareth Jones, CFO Middle East & Asia NEP, with Barend Griesel, Business Development Manager at CT, and Jonny Wyatt, Head of Commercial Finance for NEP ME

The companies used the exhibition to showcase NEP’s new ME-02 outside broadcast facility, featuring fully IP-enabled mobile production capabilities. The unit is currently operational in the region, utilizing NEP’s TFC broadcast orchestration technology. Gareth Jones, CFO for NEP Middle East & Asia, emphasized the strategic importance of the regional expansion:

“Our presence and growth in the Middle East and Asia region is remarkable, and it has made us proud to see our entire team actively engaging on the ground, connecting with both prospective and longstanding clients in ways that extended far beyond traditional presentations of our solutions and support.”

“The hands-on experiences that were facilitated at CABSAT, particularly through tours of our brand-new OB facility, ME-02, led by our technical and commercial staff, created genuine moments of insight and experiential learning for visitors. Watching clients interact directly with our technology and seeing their reactions reinforces the power of this kind of engagement to drive meaningful business outcomes. Our expanding presence in the region represents a strategic commitment to embedding ourselves more deeply within the Middle East and Asia markets. We’re anticipating significant growth here, driven by our understanding of the region’s dynamic broadcast and production landscape and incredible potential.”

Marc Segar, CTO for NEP Australia, New Zealand, and Japan, participated in a panel discussion on next-generation sports broadcasting innovations during the three-day event. The regional push represents NEP’s broader strategy to establish ST 2110 native IP broadcast services in emerging markets.

Manny Papas, Vice President of Global Sales at NEP, discussing business in the region with Mohammad Al Hammoud.

“NEP is bringing its leading ST 2110 native IP broadcast services to the Middle East market, the same services that have been proven to support some of the biggest events on the world stage. It is very exciting to see the interest in these innovations in this region,” said Manny Papas, VP of Global Sales at NEP Group.

The CABSAT demonstration highlighted both companies’ end-to-end media production capabilities, from initial concept through final delivery, positioning them to serve clients across multiple formats and geographic markets in the expanding MEASA region.