CTME Supports Youth in Riyadh

As Saudi Arabia’s entertainment and event sector experiences unprecedented growth, the demand for skilled audio-visual (AV) professionals is increasing. Creative Technology (CT) is at the forefront of this evolution, taking decisive steps in helping to develop local talent and support the Kingdom’s burgeoning event industry through innovative educational initiatives. In a significant move, CT recently partnered with the “BEAST Ed” program and the Academy of Live Technology (ALT) to provide hands-on training for aspiring AV technicians. This collaboration marked an important milestone in fostering Saudi Arabia’s future event professionals.

The training program offered students a unique blend of theoretical knowledge and practical experience, allowing them to experiment with various tools, technologies, and solutions while contrasting their own experiential knowledge. Martin Hall, KSA General Manager, expresses a heartfelt thank you to Melanie Lemnios and Grace Hardman for delivering the Beast Ed program, who played a pivotal role in its success. Similarly, Martin Hall, expresses his gratitude to Johnny Wood and Matt Glynn from ALT for their support with a big thank you to our team in Riyadh for their efforts. Martin Hall, elaborated

“Through education, technology, and our strong expertise in the AV industry, we hope our expertise will benefit these students. Creative Technology is helping shape the future of Saudi Arabia’s event industry. We are doing this by supporting local talent and supporting top-notch training. We are excited to see these talented students showcase their skills in upcoming events in Saudi Arabia. This will help strengthen the Kingdom’s role as a leader in global entertainment and sports. CT’s team in Riyadh also contributed significantly, demonstrating the company’s commitment to nurturing local talent.”

The initiative’s impact extends beyond immediate skill development. As Saudi Arabia positions itself as a global events destination, CT’s dedication to supporting the Kingdom’s 2030 vision and Saudi youth empowerment, becomes increasingly vital. The company is not merely training technicians; it is cultivating the next generation of AV innovators. Through a combination of education, cutting-edge technology, and industry expertise, CT is helping to shape the future of Saudi Arabia’s event industry.

Building on this momentum, CT is now taking its commitment to talent development a step further through participating in the Soundstorm Job Fair. Held on the October 17th at the Soundstorm site, this event represents another opportunity for CT to engage with and inspire future professionals in the field. This initiative further underscores CT’s ongoing dedication to not only fostering talent but also creating career opportunities within the Saudi AV industry. The Soundstorm Job Fair serves as a platform for CT to showcase its role in the industry and to connect with potential future team members. By participating in such events, CT not only contributes to the growth of the local talent pool but also reinforces its position as a leader in the AV sector within the Kingdom.

As these initiatives unfold, the excitement builds to see the talented students from the BEAST Ed program and potential recruits from the Soundstorm Job Fair showcase their skills in upcoming Saudi events. Such contributions will undoubtedly play a crucial role in cementing in the Kingdom’s foreseeable growth in global entertainment and sports experiences. Creative Technology’s multifaceted approach to talent development – from hands-on training programs to participation in job fairs – demonstrates our commitment to the long-term growth of Saudi Arabia’s event industry. By investing in education and creating opportunities for local talent, CT is not just preparing for the future; it is actively shaping it.