Led by HR Manager Carmen Perez, the company has focused on transparent and consistent leadership communication to minimize uncertainty and reduce speculation, alongside strong duty-of-care practices and a continued commitment to capability building. While the wider environment has impacted elements of project delivery across the live events sector, CTME has taken a proactive approach, using this time to strengthen internal capability through targeted training, process refinement, improved data quality, and ongoing engagement with clients.
Creative Technology Middle East Reinforces People-First Strategy
26 March, 2026
Despite an evolving regional environment, Creative Technology Middle East (CTME) continues to prioritise a people-first approach, ensuring employees remain supported, informed, and aligned.
To further support employees, CTME has enhanced access to the Employee Assistance Programme (EAP), strengthened travel security and crisis information channels, and reinforced medical and wellbeing support — including webinars designed to help employees and their families navigate uncertain periods.
“Periods like this can bring a lot of questions and mixed information,” says Perez. “Our role is to remain agile, keep our people informed and supported, and move forward in a measured and responsible way.”
Over recent years, CTME has continued to mature its people practices, introducing systems and frameworks that enhance governance, communication, and collaboration across the organisation. “We take our history seriously,” Perez adds. “It reflects a business that takes pride in its steady growth, its internationally recognised people expertise, and the industry achievements built alongside our teams and partners.”
Grounded in its core values, CTME remains focused on supporting its people while strengthening the foundations that will carry the business forward.
