CTME at ISE 2024: Delving into the latest trends in AV technology

  • Live Events, Systems Integration
19 February, 2024
The Middle East team joined with colleagues from across international regions to see advances in new technology and meet with partners and clients at the ISE.

The Integrated Systems Exhibition (ISE) is the world’s leading business to business event for the AV and systems integration industries.  Staying at the forefront of our industry is a continual journey of finding the best ways to deliver AV technology and expertise and staying ahead of the game. We are the first to market with a number of high-performance products which helps maintain our reputation as a world leading provider delivering our clients visions.

ISE 2024 Middle East BarcelonaThe ME team had a productive and insightful few days with James Crump, Head of Live commenting “ISE is always useful for having some time out from our hectic season to spend time evaluating new product coming to market with the Roe Topaz and the Samsung micro LED technologies standing out for me. CTME’s Head of Systems Integration, Huw Godfrey, reflects, “ISE not only showcases the current technology in our industry but also provides invaluable insights into its future trajectory. Reflecting on our experience our time at ISE has equipped us with invaluable insights and connections to drive our projects forward globally. We look forward to returning next year to continue our journey of development, learning, and partnership.”

New technology is a key factor in delivering exceptional events for our clients across the GCC region, a thought echoed by Head of Video, Tom Stocks. “Reconnecting with our key suppliers, both established and newly discovered at ISE was invaluable. Gathering insights on the latest market technology reinforced our commitment to staying at the forefront of innovation. Investing in cutting-edge equipment ensures we continue to deliver exceptional value to our clients, setting new standards of excellence in our local market”. Whilst Darius Charlery, Head of Comms found some interesting new technology to consider “Highlights included wireless communications controlled via mobile devices, multipath & heavy data processing, and smart panels enabling remote broadcast unit control. This experience sparked new ideas and solutions for industry challenges, already influencing current projects and future plans. We can look forward to a future where technology seamlessly enhances every aspect of the event experience, ushering in a new era of connectivity and creativity.

ISE 2024 Middle East Barcelona

The highest quality audio technology is an important part of our full service offering and ISE gave our Head of Audio, Wissam Shaheen plenty to be happy about. “It was truly heart warming to reconnect in person with our partners and the top manufacturers and innovators in the audio industry.  I was particularly impressed by the demos from Holoplot, d&b Audiotechnik, and L-Acoustics, they not only showcased their expertise and the significant projects delivered last year but also provided a glimpse into the future of sound amplification and audio technology”. One of the best parts of ISE for me was discovering new and innovative products that could significantly enhance our audio solutions. It’s always exciting to find those “hidden gems” that might not have the same visibility as the bigger names but offer something unique and valuable.”

Whilst the technology is the star of the show all the team expressed how important it is to meet with colleagues, clients and partners. Our general manager in KSA, Martin Hall expressed it this way “ISE 2024 was a fantastic opportunity to take in some key innovations currently being rolled out in the sector and to connect with colleagues from across the Gulf and with team members from Creative Technology worldwide. There was much to take away back to our KSA operation where demand for our expertise and the latest technical solutions is growing apace” Whilst Irum Ashraf, our general manager for the Qatar office, had this to say “ A really informative few days with the Creative Technology Middle East team this week at ISE in Barcelona. It was great to engage with key manufacturers who provided valuable insight into some of the emerging and cutting-edge technology across lighting, audio, and video. There are some impressive products in the market and it’s exciting to be the first to bring these into the Middle East to help continue service the work we do with our clients.

ISE 2024 Middle East BarcelonaAndy Reardon,  CT Middle East’s MD, summed up a busy and productive week for the team like thisTechnology is our passion at CT and finding innovative ways to use it on the events and installations we deliver across the Middle East is our mission at ISE. With our team of departmental heads and regional leaders, we make sure that we connect with all our partners and clients as well as scouting for the most interesting new technology. This year’s exhibition was also important for us spend time with our international colleagues to swap notes and gain insights on market trends, sharing intel and insights to maintain our position as a world leading AV provider.”

ISE 2024 Middle East Barcelona