How Creative Technology transformed MDLBeast's EWC After Concerts into a visual spectacle

Creative Technology has successfully delivered cutting-edge production solutions for the highly anticipated Aft_r Concerts, a signature event series within the E-Sports World Cup held at Riyadh’s prestigious ANB Arena. The four-week concert series showcased the company’s expertise in creating immersive entertainment experiences through innovative technology integration.

Massive Visual Display Infrastructure

The centerpiece of the production was an impressive 14-meter by 10-meter center LED screen, constructed from 280 InfiLED ART 4.6 panels. This massive display was strategically complemented by dual IMAG screens and vertical LED columns, creating a comprehensive visual ecosystem that totaled over 221 square meters of high-resolution display surface.

The visual content delivery system was powered by state-of-the-art Disguise VX4+ media servers, ensuring smooth playback and real-time rendering capabilities. Live integration and seamless switching between different visual elements were managed through Barco E2 systems, providing production teams with reliable control over the complex visual setup.

The lighting design featured an extensive array of over 500 moving fixtures sourced from industry-leading manufacturers, including Robe, Ayrton, Elation, and Luxibel. These fixtures were strategically positioned across stage trusses, towers, and house rigging systems to create a multi-layered, dynamic lighting environment that could adapt to each artist’s unique performance style.

Precision followspot operations were enhanced through RoboSpot technology, allowing lighting operators to achieve pinpoint accuracy while maintaining the flexibility needed for live performance environments.

Star-Studded Lineup

The Aft_r Concerts brought together an impressive roster of international and regional artists over the four-week period. Headlining acts included the Grammy Award-winning Black Eyed Peas, electronic music sensation Lost Frequencies, and hip-hop stars Metro Boomin and Quavo. The diverse lineup also featured TBD, Bayou, Nileboi, R3Hab, Meduza, SHARRK, and numerous other performers who energized audiences throughout the extended concert series.

Setting New Standards

The successful execution of the Aft_r Concerts demonstrates Creative Technology’s capability to deliver large-scale entertainment solutions that meet the demanding requirements of contemporary live events. By combining cutting-edge LED technology, sophisticated media server systems, and comprehensive lighting design, the production created an unforgettable experience for concertgoers while supporting Saudi Arabia’s growing reputation as a premier destination for world-class entertainment events.

The integration of these technologies at the ANB Arena in Riyadh represents another milestone in the region’s entertainment industry, showcasing how advanced production techniques can elevate live music experiences to new heights.