World Conference of Creative Economy (WCCE)

World Conference of Creative Economy (WCCE)

UAE hosted the highly anticipated World Conference on Creative Economy in December at EXPO 2020 Dubai. The three-day conference bought together over 3,000 attendees in person and virtually to discuss and define the future of global creative economy.

A large global community of entrepreneurs, policy makers and creatives came together offering a forum for participants to exchange ideas, resolve challenges and identify opportunities within the creative economy.

Creative Technology (CT) were commissioned by our client People to offer a full audio, video, content management, comms, and camera solution across the entire conference to connect and allow discussions and decision-making opportunities to take place from around the world.

Audio Solution

A customised Audio package was designed for the three stages, Vision, Connection and Perspective which spread across the South Halls of DEC. CT built three audio systems which had the ability to come together and become one large, coherent system to meet the creative requirements and demands of the high-profile event. The PA was carefully chosen to have a low profile, aesthetically blending in, yet making a huge impact.

The ‘Vision’ Stage hosted high-profile keynote speaker where interviews and discussion panels took place in person and virtually. The PA consisted of a combination of d&b Audiotechnik’s point sources, a 360-degree coverage was achieved with an all flown 12x Y7P, 12x T10 in PS config, coupled with 8x E8 for front-fills. LF was handled by 4x Y-SUB ground-stacked, under the stage.

The ‘Connection’ stage hosted lively entertainment programs. The V-Series point source loudspeakers were selected for maximum output, three V10P were flown in L, C, R configuration with 4x V-SUB ground stacked, for low end extension. A set of 6x E6 were used as lip-fills to ensure each seat had the same listening experience.

The ‘Perspective’ stage hosted a range of marketing and communications seminars. Our solutions consisted of L, C, R d&b Y10P system coupled with T10s for front-fills and Y-SUBs for LF.

All system were powered and controlled with d&b D80 Amplifiers, with a central global R1 control station. The mixing console of choice for the three stages was DiGiCo, with an SD12 on Vision, SD10 on Connection and an S31 on Perspective.

CT further provided an intensive dual-redundant Dante network. Being site-wide it allowed us to effortlessly connect the three stages together and get audio feeds exactly where it was required. Luminex GigaCore 10 Switches coupled with Glensound’s Dasrk88 Dante Interfaces always guaranteed a solid and seamless performance.

42 channels of SHURE Axient were used between the three stages, with site-wide RF coverage from the Vision Stage to cater for some of the thought-provoking seminars and lively entertainment performances.

Video Solution

We were responsible for delivering a video solution comprising of LED Screens, Cameras, Playback, Switching, Streaming and Records across the 3-day event with a team of 25 Video Engineers.

A flexible system was designed to allow the client to display performances and content on any of the three stages, driven from any areas of the exhibition. This was a great challenge for us and we quickly began considering all scenarios and configurations that could occur to meet the creative and technical scope.

A centralized MCR was designed with our 288×288 3G router at the core. This allowed for flexible distribution of video across the three stages; plus our streaming servers, three independent PPUs and three individual Barco E2 Screen Management systems.

Across the three stages a total of 30 laptops and servers were used for remote callers, PowerPoint and playback. With all sources feeding back to the MCR, it allowed full flexibility to utilize any video feeds from across the three stages.

The camera package consisted of ten camera channels and three vision switchers. Our Carbonite 2ME switcher was used to cut an IMAG mix and a separate stream mix for the opening ceremonies and performances. For separate keynotes and panel discussions, each room had its own dedicated Panasonic Switcher.

Comms Solution

We used a specialised centralized communication system comprising of 2 Artist 64 frames, fitted with a mix of AES 67 cards, Analogue and Dante cards. All camera channels required throughout the 3 stages were connected to the frames via the 4 wire analogue ports, all of which were connected from a centralized MCR area. Remote Luminex 14R and 26i switch racks were then deployed within each of the 3 stages, allowing the DSP2312 and DSP2318 communications panels to be connected locally.

A venue wide Bolero system and Clearcom Helixnet system were used through the local switch racks. To allow for greater 4 wire connectivity into the Clearcom system, we added the LQ range of products into the Clearcom Network. A total of 18 user panels were used across all three stages, as well as 40 Bolero wireless beltpacks and 25 Wired Helix IP units.

It was specially designed as a single system and therefore we had the ability to program it as 3 individual stages, as well as a larger single venue system for the opening and closing ceremonies.

Dan Hughes Project Manager said, “This was fantastic project to be a part of. Our teams worked hard to ensure the delivery of our solutions met the requirements of WCCE. It was a great cause to be a part of and we are thankful to our client People for giving us this opportunity.”

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