ABN Amro Open 2026

In 2026, Creative Technology is once again responsible for the complete video experience at the ABN AMRO Open in Rotterdam Ahoy. With a refreshed visual identity and the introduction of the LED Sphere on the centre court, the tournament reached a new level of fan engagement and content delivery.

Long-term Video Partner

As the established video partner of the ABN AMRO Open, we unite technology and experience. From content and direction to complete technical implementation: every element contributes to a day of world-class tennis.

‘Experience is one of our core values’, says Alastair Carr, Event Manager at Rotterdam Ahoy. ‘The ABN AMRO Open is the largest tennis tournament in the Netherlands, where we bring the best players in international tennis to the Netherlands. We want to offer our visitors a full day of experience.’

LED Sphere

New for this year was the LED Sphere: a spherical LED tennis ball integrated into the main screen on the centre court. This addition expands the technical capabilities of the screen and allows content to be shaped in a literal way. The Sphere functions as an independent display, making everything from score animations to player intros and sponsor content an active part of the show.

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Refreshed Visual Identity

For 2026, our creative department developed a refreshed visual style for the tournament. While the three signature colours and existing font were retained, all visuals and graphics were redesigned to allow for new content formats. Moving patterns, updated player graphics, and dynamic transitions ensured a consistent visual identity throughout the entire event.

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For the ABN AMRO Open, we developed and implemented various software solutions.

Live data and dynamic content

During matches, ATP provided a continuous stream of data, including live scores, match schedules, news, and statistics. Using in-house developed software, this raw data was automatically converted into visually appealing content, which was displayed in real-time on the screens.

Throughout Ahoy, approximately 150 LCDs were installed, ensuring all visitors had access to the most up-to-date match information.

Training court booking system

For the practice courts, we developed a dedicated booking system. Players and coaches could check court availability and reserve time slots directly via small displays positioned at the courts.

Proactive Monitoring

Our Remote Monitoring Platform provided continuous oversight of the entire AV installation, allowing operators to detect and resolve potential issues in real time

Complete video infrastructure

From centre court to the clinic court, all LED screens were technically and visually aligned. With an integrated approach to content and control, we delivered one consistent video experience throughout the tournament.