The event took place in the iconic Westergasfabriek in Amsterdam. The Westergasfabriek, a former gas factory complex in the Westerpark, is historical and industrial heritage from the 19th century, transformed into a vibrant cultural and creative center. This location is a popular choice for a wide range of events.
The event featured a central circular stage with the audience arranged around it. Overhead, a large circular projection screen was suspended. Twelve projectors were used to display the brand’s latest innovations and products across the encompassing screen. This 360-degree projected viewing experience fully immersed the audience in the company’s branded world.
Alongside the projectors, we equipped the event with live production capabilities – six cameras and a portable production unit. The captured footage was displayed on the screens and will be utilized for the aftermovie.
By hosting the event at the historic Westergasfabriek, the brand was able to blend classic charm with cutting-edge technology, enabling a one-of-a-kind and impactful presentation of its latest product offerings.
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