De Vrienden van Amstel LIVE 2025

We were present once again at De Vrienden van Amstel LIVE for its 27th edition. This music spectacle comes to life at Rotterdam Ahoy, where thousands of visitors gather for what is known as the Netherlands' biggest pub. The event pushed boundaries once again through cutting-edge LED technology and visual effects.
LED-vloer verwerkt in podium

In the heart of the action

De Vrienden van Amstel LIVE 2025 distinguished itself through an innovative stage design that brought the audience closer to the artists. In addition to two main stages, a central catwalk ran straight through the audience, literally surrounding visitors with the show. At the heart of this catwalk was a 32 m² LED floor made of BM4 panels.

Floating LED screens

The absolute highlight was the six double-sided video screens that could move freely throughout Ahoy. These screens, each constructed from 300 m² of Vanish 8T panels, could move independently and functioned as dynamic set pieces. Through continuous position changes and surprising visuals, a spectacle emerged that had never been seen before in this form. This innovative application was truly impressive.

Hangende LED-schermen

The main stage

The main stage was equipped with 100 m² of ROE BQ4 panels for the LED backdrop and delay screens. These panels delivered razor-sharp images that enhanced the grandeur of the show. Additionally, we supplied 432 ROE Strips for the set.

Live registration

To capture each performance perfectly for the audience, we provided six cameras and a PPU set.

Credits

  • Client: Tribe Company / Amstel Bier Nederland
  • Production: Herman Braakman & Laura de Vries
  • Design: Gert Jan Schreuder
  • Cameras voor FabriQ Media Group
  • Photo credits: Jorrit Lousberg
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