Jeddah World Festival Closing Ceremony

The Jeddah World Festival Closing Ceremony was the first of its kind and saw acts such as Janet Jackson, Liam Payne, Future, Tyga, 50 Cent, Chris Brown and Steve Aoki perform. The closing ceremony marked the end of the 41-day festival, which comprised of a series of events to include performances from national and international artists.

The Closing Ceremony took place in the vicinity of King Abdullah Sports Stadium, which gave festival-goers a view of the iconic stadium as a backdrop to the main stage.

Creative Technology (CT) worked alongside client The Manual, ROQU Media, Technical Director, Mike Oats and Production Designer, Mark Cunniffe to deliver all live video aspects of the sold-out event.

CT supplied fifteen custom mounted 4.8mm outdoor LED screens in the shape of diamonds at 4x4m each, two 4.8mm rolling DJ risers and 150 running meters of ROE LED strip which outlined the stage and catwalk. The unique design was achieved through rotating the screens 45 degrees across the 90-meter structure.

Mark Cunniffe’s creative design was so unique that it required an engineering safety approval before we could hang the LED panels 45 degrees along the scaffolding structure.

Prior to delivering the project, we carried out pre production testing of the large diamonds at CT headquarters in Dubai. During this pre-production phase, we compiled a full pixel study to ensure the content and live feed was displayed at the correct angle. Once on-site, the install seamlessly went together with no issues thanks to the dedication of the CT team of 12 professionals who worked together to achieve our clients creative brief.

CT provided a full video control package, driven by Disguise GX2 servers incorporating Notch for live camera processing and visual effects.

The screen control and switching was managed from a linked Barco E2 and S3 system with an additional two Image Pro 4K’s at Front of House for VJs and touring media servers. We also supplied our PPU for a sub mix of the broadcast cameras for IMAG to correspond to the diamond pixel area of the LED screens.

A full 4k@50, pixel for pixel workflow was maintained with our Gen2 Barco system, Lightware 2.0 Matrix and Novastar 4K processors as well as 4K fibre distribution.

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