Obviously the scripting, content, and technology workflow all contribute to success, but what’s the underlying factor of delivering an effective immersive experience?
Kate Dawkins offered, “It’s about creating that emotion but it’s also about what somebody is taking away, something that they didn’t come with. We try and create memories that last but also provide a sharing element through the content. Whether for Olympic ceremonies, remembrance pieces or artworks, hopefully the people who came didn’t know a lot about them. So, they’ve taken those moments of being placed somewhere different and that’s what’s so wonderful about being taken away to a new space. It’s taking people on a journey and keeping that unexpected nature up. The interplay with the storytelling, creating emotions, surprise and delight.”
Focusing specifically on the use of audio in immersive environments, Natalia Szczepanczyk, commented, “I think in some ways it is about returning to the natural way of experiencing the world, to step away from what’s reproduced in front of us on a 2D screen, that’s not how we experience sound in the real world. Therefore, when you think about immersion it’s by bringing all these extra dimensions to the experience that you create for people. Being able to have visual content matched with sound is a natural next step and we’re travelling in that direction. There’s a lot to be said about not seeing the technology, instead hiding it and making it transparent and allowing people to just be immersed in space. We want them to experience the content, the story, what will they get out of that experience. It’s not about the tech, it’s the experience.”
The group agreed that one commonality for immersive spaces is that they are shared experiences. The emotional connection created should be clear and what we are finding is that we are now able to significantly influence the emotions and thought processes of people in a positive, long-term manner using these storytelling skills.
When observing emotion within the virtual production environment, Anette Moreno commented that, “Providing a virtual space that can be seen and believed to perform against helps create an emotional attachment. Immersion in film production is successful when the viewer can’t separate the real and the make believe. A space that makes sense, feels familiar and safe.”