New Immersive Technologies Transforming Exhibits & Tradeshows

  • Live Events, Systems Integration
31 August, 2023

“Immersive technologies create a sense of immersion of presence, allowing users to feel as if they are physically present in a digital or virtual environment,” says Brandon Smith, Senior Business Development at Creative Technology, which provides technology, technical management, production support and engineering to the global live events and systems integration markets. “These technologies engage multiple senses such as sight and sound, surrounding the attendee while transporting them ‘inside’ the design. They typically include video elements driven by media servers and displayed on LED screens and/or projection-mapped surfaces. Lighting and audio elements help to enhance the dimensional space providing visual and auditory cues for the attendee. Virtual, Augmented and Mixed Reality elements can also add to the immersive environment experience.”

Read the entire article from Exhibit City News here: