Installing the LED environment behind Amazon’s new era of live sports

Engineer and install a large-scale LED system that could instantly transform environments while maintaining broadcast-level precision and in-camera realism—including an LED court that not only looked authentic on screen but also played like the real thing.

Collaborate closely with the client, designer, rigging team, and LED manufacturer to configure and install the ideal LED products—balancing authentic feel for players, easy serviceability for Amazon’s on-site team, and high-resolution performance that translates flawlessly on camera.

“We don’t try to put stuff on the screen just to show that we can do it. We [use it to] help inform and better educate and provide deeper insights to fans at home.”
– Jared Stacy, VP/head of worldwide live sports production, Prime Video.

• 2,300+ ROE LED Tiles integrated into walls, ceiling, and regulation half-court floor
• 550 sq. ft. immersive LED environment capable of rapid content transformation
• 1080p HDR-ready LED display configuration optimized for cinematic cameras

The finished studio debuted live during Amazon’s first NBA doubleheader broadcast — instantly setting a new standard for sports presentation. The LED court enables analysts to step onto a regulation floor surrounded by dynamic visuals of NBA arenas, real-time data visualizations, and branded environments — all rendered in-camera.

This build didn’t just enhance the on-screen product — it transformed how live sports studios operate, merging entertainment design with virtual production technology. As Amazon’s global coverage expands to 220+ countries and 12 languages, this studio remains the visual and technical heart of the operation — and a testament to the collaboration between teams.

Prime Video, Jack Morton Worldwide, NEP, Megapixel, ROE Visual, Mystic Custom Fabrication, Killswitch, and Airtime Lighting Group – and every crew member who helped us bring this project to life!