YouTube hosted its second annual Upfront event at Lincoln Center’s David Geffen Hall. Following in the footsteps of previous Newfront events, Brandcast 2023 tied together music, sports, lifestyle and current events. With an impressive stage design that included 8 separate LED screens, the event put creators front and center also showcasing a fashion show and multiple musical performances.
Creative Technology supported production company, Good Sense with all of the video elements onsite. This included eight ROE Graphite 2.6 LED walls designed with center stage main and upstage hero screens and flanked by three stair step tiered screens state left and right. The overall design focused the activity center stage and provided an impressive visual landscape for the presenters.
Creative Technology also provided a mobile television broadcast truck, 12 cameras, disguise media servers, as well as screen switching and video support. The project is part of the annual Upfront Season in New York City where media companies pitch their platforms and content to advertisers. The Creative Technology New York Office also supported additional Upfront events including Telemundo and Screenvision.