Milken Global 2024 Leads The Way As The First North American Corporate Event To Deploy Innovative SMPTE 2110 IP Signal Management Solution

Creative Technology partnered with Vision Matrix Productions and Panasonic to deliver the first ever end-to-end (glass to glass) SMPTE 2110 IP production solution for a corporate event in North America.  The Milken Institute’s 2024 Global Conference celebrated its 27th year at the Beverly Hilton Hotel which was under construction during a major remodel process.  The high-profile nature and heavy production demands of this cutting-edge conference presented the perfect opportunity to raise the production bar and solve some pressing logistical challenges.  With 13 concurrent general session rooms, live entertainment, breakouts and real-time broadcast requirements, the Creative Technology Team looked for an innovative solution for signal management and distribution throughout the hotel property.

The Ask

Deliver a world-class event that has continued to grow for 27 years, welcoming thousands of guests and over 1000 presenters from around the globe inside a boutique, historic hotel environment in Beverly Hills that is in the process of a complete construction renovation.  Play host to world leaders, industry giants, innovative thinkers and Hollywood elite for four days of concurrent sessions in 13 general sessions rooms and multiple breakouts, live entertainment and concerts all broadcast live to the web.

The Challenges

The venue and surrounding area was under heavy construction with no space to park broadcast trucks and limited back-of-house access between presentation rooms and video village areas spread across the entire property.  Required a high-level solution that offered redundancy and a fail-safe signal distribution to and from each destination.  Deliver this solution in a cost-effective manner that promised to limit major budget hits without compromising the final delivery.

The Solution

The strength and knowledge of the production partners allowed for innovative thinking and redesign of the onsite solution.  Working with our client Vision Matrix and the hotel, we were able to design a solution that provided a large video village area, underground inside the valet parking garage and cable paths in and around the property for fiber connectivity to all presentation spaces.  With our partners at Panasonic we were able to build a technology infrastructure of 2110 native equipment from cameras to switchers to display solutions and implement an end-to-end SMPTE 2110 IP solution.  This innovative design helped to simplify the cabling, reduced install time and provided the flexibility of any device in any location.

The end result was a successful conference that delivered a more dynamic production environment with complete redundancy and security.  All involved agreed that this is the future for the corporate events market.

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