Each year, millions of viewers worldwide tune in to watch The GRAMMY Awards, one of live television’s most visually ambitious broadcasts. Creative Technology Film & Entertainment (formerly Sweetwater Film & Entertainment) continues to support the show with large-scale video and display solutions that evolve alongside the creative vision of each ceremony.

The GRAMMYs demand a stage that can transform instantly—supporting vastly different performances, artists, and visual identities throughout the night. Our teams marry high-resolution LED displays with large-format projection to create a layered, dynamic environment that moves fluidly between looks.

Our scope of work includes:

• Large-scale LED walls and scenic LED elements

• Integrated projection systems for depth, texture, and scale

• Custom screen management and processing workflows

• Multi-surface playback across numerous independent display zones

• Complex transitions supporting live performances, award moments, and broadcast storytelling

• On-site technical teams supporting rehearsals, show days, and live broadcast execution